Fast printing, branding, photography, video, and digital marketing in Nairobi

Online advertising

Paid campaigns that connect ads, landing pages, tracking, and enquiries.

Google, Meta, TikTok, LinkedIn, WhatsApp, ecommerce, retargeting, and international lead campaigns with tracking.

OverviewDigital marketing hub Web DesignLanding pages and websites Social MediaContent and community SEOOrganic search growth

Paid media strategy

Ads should not just spend money. They should produce useful data and qualified conversations.

Strong online advertising starts with a clear offer, a realistic budget, a fast landing page, conversion tracking, and a follow-up plan for leads. We separate management fees from ad spend so the budget is visible.

For Kenya, campaigns can start lean and test quickly. For Africa-wide or international markets, budgets must account for higher competition, stronger landing pages, better creative, and longer optimisation cycles.

Packages

Online advertising packages with transparent ad spend.

Management fees cover setup, optimisation, reporting, and campaign direction. The actual media spend is paid separately to the advertising platform.

Setup Best for first campaign

Paid Ads Launch Package

One-time ad campaign setup for Meta, TikTok, Google, or LinkedIn with audience structure, conversion objective, creative guidance, and launch checklist.

KSh 30,000
  • Campaign objective setup
  • Audience and keyword structure
  • Creative checklist
  • Launch and tracking review
Scale Best for regions

Multi-Market Performance Ads

Senior-led campaign management for competitive industries, ecommerce, regional targeting, diaspora audiences, and international expansion.

From KSh 160,000 / month + ad spend
  • Multi-country campaign structure
  • Landing page and funnel guidance
  • Retargeting and remarketing
  • Executive reporting

Channels

Paid channels selected by intent, audience, and budget.

Google Search Ads

Capture buyers searching for services, products, locations, emergency needs, tenders, or comparisons.

Google Display and YouTube

Support awareness, remarketing, video campaigns, banners, launch reminders, and audience nurturing.

Meta Ads

Run Facebook and Instagram campaigns for leads, WhatsApp enquiries, ecommerce, retargeting, and local reach.

TikTok Ads

Test short-form offers, product campaigns, local awareness, youth markets, and creator-style content angles.

LinkedIn Ads

Target decision makers for B2B services, recruitment, training, professional events, and corporate offers.

Retargeting

Bring back website visitors, cart users, video viewers, and past engagers with sharper follow-up offers.

Campaign process

How paid ads are launched and improved.

Paid media should build a learning loop: test, measure, improve, scale.

  1. Audit and budget fitReview the offer, target market, website, tracking, creative assets, and expected monthly ad spend.
  2. Campaign buildSet objectives, audiences, keywords, creative variants, landing pages, conversion events, and reporting views.
  3. Launch and monitorTrack impressions, clicks, cost per lead, enquiry quality, landing page behavior, and budget pacing.
  4. Optimise and scaleShift spend to stronger campaigns, improve creative, refine landing pages, and retarget high-intent audiences.

FAQs

What to know before running paid ads.

What ad budget should I start with?

A small local test can start lean, but stronger lead generation usually needs enough spend for learning. We recommend a practical budget after seeing the offer, market, and objective.

Do I need a landing page?

Often yes. Sending ads to a weak homepage wastes budget. A focused landing page improves relevance, tracking, and lead quality.

Can ads target outside Kenya?

Yes. Campaigns can target African regions, diaspora audiences, export markets, and international customers, but budgets and landing pages must match the competition.

How is performance reported?

Reports can cover spend, leads, cost per result, best campaigns, landing page performance, enquiry quality, and next actions.

Launch ads

Send your offer, audience, and monthly budget range.

We will recommend the right paid channel mix, landing page path, and tracking setup.